Kokand University hosted a scientific-practical seminar-training with the participation of faculty members from the “Marketing” Department of Tashkent State University of Economics — Professor Ikramov Murat Akramovich and Associate Professor Yusupov Muhammadamin.

The main purpose of the event was to enrich the theoretical knowledge of economics students with practical skills, as well as to exchange advanced expertise in modern marketing concepts, market analysis, consumer behavior, and digital marketing.

In his lecture, Professor Murat Akramovich Ikramov discussed the development of marketing strategies, brand formation, and methods of ensuring competitiveness. Associate Professor Muhammadamin Yusupov conducted an interactive training session, demonstrating the stages of conducting marketing research through real-life examples.

During the event, students showed high engagement, actively participating in discussions and displaying strong interest in innovative ideas. The seminar also included discussions on further strengthening cooperation between Kokand University and Tashkent State University of Economics, enhancing mutual experience exchange, and implementing joint scientific projects