As part of the Erasmus+ ICM programme, Professor Oliver Mitevski of Euro College, North Macedonia, visited Kokand University.

During his visit, Professor Oliver Mitevski delivered masterclasses and training sessions for the faculty members of the Department of International Tourism and Economics on the subjects Consumer Behaviour and Marketing. The sessions focused on contemporary marketing approaches, consumer behaviour analysis, and the exchange of international best practices in these fields.

The visit also included discussions on further strengthening bilateral cooperation between Kokand University and Euro College. The parties agreed to expand academic exchange programmes, participate in joint international projects, and collaborate on scientific research initiatives.